The global and local trends that organizations are confronted with increase in number and diversity:

• In a declining economy the demand for labor lowers, yet you want your organization to hold on to talents.
• The demand for flexible labor becomes higher. Organizations want to hold on to their mobility in the current unpredictable and fast changing market into which increasingly formal labor laws are introduced.
• More and more organizations merge, are incorporated or need to cut down expenses via outsourcing.
• Client problems still increase, both in number and diversity.
• Less and less people are born, the baby-boomers are retiring and the remaining employees have other career needs.
• There will be a shortage of talent, and this smaller talent pool will have other career- and life needs.
• Human Resource management will take an increasingly strategic place.
• There is a bigger need for unique strategic capacity.
• Personnel needs increase in number and quality.

For those reasons, the number of things that are demanded from organizations in this persistently unpredictable economy have increased. Boards of directors and management demand entrepreneurship, client focus, cost efficiency and effectiveness in order to reach the financial goals.
Clients become more demanding as well. They ask more and different questions than before. The demand for client intensive services has helped this sector grow. Clients also demand more quality, flexibility, uniqueness and a perfect provision of services. It is important for organizations to train their employees to focus on these aspects and to keep them focused.